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- Why LinkedIn Posts Look the Same
Hello, Visual Communicators! 👋
Welcome to the November issue of Learn Visual Communication.
Have you noticed that LinkedIn posts are becoming harder and harder to distinguish from one another? Why is this happening when the people behind them are so diverse?
In this issue, we explore why sameness is taking over, and what you can do to stand out.
Inside:
🧘 Mindful Design: Lost in Likeness
💡 Inspiration: The rarest thing online
🍁 Life Unfiltered: Charm lives in the flaws
Let’s dive in!
🧘 Mindful Design
Lost in Likeness
Even good ideas can blur together.
If you’ve scrolled LinkedIn lately, you’ve probably noticed most posts are starting to look eerily alike, similar layouts, familiar templates, visuals with that unmistakable AI glossiness.
The ideas are often fantastic, but the fascinating people behind them get lost in a wall of sameness.
Yet, consistency isn’t the problem. You’d think it is, but it’s not. In fact, you want some consistency, your audience expects it. Same time, same day of the week, same voice.
The real problem is where that consistency is being applied.
Everyone is becoming too consistent with each other, instead of being consistent with themselves.
What is to blame for the lack of online originality?
👯 Sameness is the Enemy of Memory
When everything feels familiar, nothing stands out.
This isn’t just a branding concept, it’s backed by science.
A study on Global Similarity and Pattern Separation in the Human Hippocampus (LaRocque et al., 2013) found that when two things look or feel too similar, the brain creates almost identical neural patterns for them. As a result, it can’t properly separate or store the memories.
That means that if your content looks like everyone else’s, the brain files it under “already seen”, not “worth remembering.”
But this is good news.
You don’t need to post constantly, become louder, or create faster.
You just need to sound more like you. 🫶
In a world obsessed with polish and performance, authenticity can do the heavy lifting. When your post carries your voice, your look, and your quirks, the brain notices. It tags it as distinct and saves it.
What appears like a creativity problem online isn’t a lack of ideas, it’s a lack of you.
It’s just a nudge to slow down, listen to your own instincts, and let your real voice do what sameness never can: be remembered.
Create a space online that feels like you, and you will stand out.
⚙️ Why Everything Feels the Same
1. Tools, like AI, have started leading instead of following.
Convenience comes at the cost of individuality.
They remove friction, and with it, the thinking that makes your work yours.
FIX: Don’t reject tools, just make sure they reflect your genuine voice..
3. Visuals are missing or too polished.
Nothing grabs attention like a visual. Even a simple one can do the trick.
Pair it with a concise title to frame the context and you are set.
FIX: Include a simple sketch, snapshot, or scribble that’s yours with your post.
3. Professionalism gets mistaken for sameness.
“Safe” colors and stock layouts feel credible - but they also erase personality.
True professionalism isn’t the absence of style.
FIX: In your posts, choose a background color that feel like you.
Have you noticed the sameness as well? What are your thoughts on the topic? I would love to hear them, just reply!
💡 Inspiration
There’s nothing more original than being sincere.
🍁 Life Unfiltered
Charm Lives in the Flaws.
Proof that art supplies have expiration dates.
We celebrated Halloween over the weekend. Every year my husband and I hand out mandarin oranges along with candy, our small attempt to balance sugar with vitamin C. This year’s candy of choice? Gummy eyeballs with gooey centers. 🤮
But that’s not really the point.
As part of the tradition, we draw little faces on the mandarins to turn them into tiny jack-o’-lanterns. (A jack-o-lantern, by the way, is just a carved or decorated pumpkin.)
This year, our Sharpie markers were nearly dry. The ink skipped, the lines smudged, and some of the faces came out looking pretty rough…
And the kids loved them anyway!
They laughed, pointed out the funny ones, and traded them like collectibles.
It made me realize how a little imperfection adds warmth, even personality.
The wobbly lines made each one unique, a tiny reminder that real connection doesn’t come from polish, but from presence.
When is the last time an imperfect situation turned into a moment of true connection for you? What can you take away from that experience?
✉️ How was the issue?
Learn Visual Communication is here to serve you, so your thoughts mean a lot.
Got feedback, ideas, or a request for future topics? Just hit reply - I read every message.
💛 Thank You
More visual communication tips and tricks are on the way.
Until then, keep creating!
Eva 📚👁️💬
Editor, Learn Visual Communication
Founder, The Visual Voice